Análisis de contenidos en la red social Facebook de la página “U.E.B Memes” y su influencia en la percepción de marca de la Universidad Estatal de Bolívar, año 2022.
This research aims to analyze the contents of the "U.E.B MEMES" page on Facebook and its impact on the brand perception of the Bolívar State University in the university community. Both quantitative and qualitative statistical tools were employed, as well as interviews and surveys of stude...
Wedi'i Gadw mewn:
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| Awduron Eraill: | |
| Fformat: | bachelorThesis |
| Iaith: | spa |
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2023
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| Pynciau: | |
| Mynediad Ar-lein: | https://dspace.ueb.edu.ec/handle/123456789/5868 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | Crynodeb: | This research aims to analyze the contents of the "U.E.B MEMES" page on Facebook and its impact on the brand perception of the Bolívar State University in the university community. Both quantitative and qualitative statistical tools were employed, as well as interviews and surveys of students and members of the university community. Through its understanding, this research aims to develop crisis communication strategies that promote a favorable perception of the institution and strengthen its reputation in the digital environment and social media Keywords: Content analysis, crisis, interaction, message, strategic communication, crisis communication manual, Facebook pages. |
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