Análisis de contenido del discurso del presidente de Ecuador Guillermo Lasso Mendoza, para la medición de su imagen política del primer año de gestión 2021-2022
The present investigation had as a general objective to analyze the content of the speech of the president of Ecuador Guillermo Lasso Mendoza for the measurement of his political image of the first year of management 2021-2022, for which, a descriptive investigation was applied to have greater knowl...
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| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | masterThesis |
| Γλώσσα: | spa |
| Έκδοση: |
2023
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| Θέματα: | |
| Διαθέσιμο Online: | https://dspace.ueb.edu.ec/handle/123456789/5867 |
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Προσθήκη ετικέτας | Περίληψη: | The present investigation had as a general objective to analyze the content of the speech of the president of Ecuador Guillermo Lasso Mendoza for the measurement of his political image of the first year of management 2021-2022, for which, a descriptive investigation was applied to have greater knowledge; documentary for the information collected in different reliable and secure databases; field due to the instruments applied to four experts to obtain real and true data, in addition, a content analysis was carried out to identify the characteristics during the president's speech. Six presidential speeches broadcast through national channels were analyzed, where it was possible to identify that initially the Ecuadorian population supported the presidency by 70% and his first speech was seen by millions of Ecuadorians on different platforms, however, as the months went by and Until the first year of his administration, it was possible to show that the number of people who were pending the report to the nation through the presidential speech was minimal. With the information collected through the different presidential speeches, it is indicated that the public initiatives that the president has had economically harm the population, in addition, the government does not have admissible acceptance on the part of the population it represents. Keywords: Discourse, society, strategies, political management |
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