Elaboración de un plan de negocio para la comercialización de la harina de plátano natural en la cooperativa de producción artesanal 5 de noviembre del cantón las Naves, provincia Bolívar

XXIV ABSTRACT The Dominican banana is grown in several parts of the Las Naves canton and with it the banana flour is produced, which is a 100% natural product; undergoing a transformation process is a brownish white powder, easily digested and susceptible to moisture. It is easy to cook (90º C in 8 minutes). Banana flour is one of the most balanced foods because it contains vitamins and nutrients, very rich in carbohydrates and mineral salts such as organic calcium, potassium, phosphorus, iron, copper, fluorine, iodine and magnesium; 1 INIAP (National Autonomous Institute for Agricultural Research). Banana and its potential also have vitamins such as A, B complex, thiamine, riboflavin, pyrodoxin, cyanocobalamin, vitamin C which combined with phosphorus is ideal for strengthening the mind.In the research work the theoretical bases are established as the plant from which it comes, its structure, exploitation, main producers, basic infrastructure necessary according to current legislation, goals and objectives of the project, contains the market study applied in the different neighborhoods of the city of Las Naves with their respective tabulations and results, in the third chapter we appreciate the Technical Study where we analyze the installed capacity, macro and micro location of labor, physical infrastructure, equipment, legal, environmental requirements, processes of operation and marketing, is the financial study of the project, required investments, labor, depreciation, sales projections. It contains all the information about the constitution of the company; and in the last chapter we appreciate the conclusions and recommendations of the Project. VAN 27.10% and IRR 74.52%.

• Auteur principal: Naranjo Chávez, Marco Vinicio (author)
• Format: masterThesis
• Langue: spa
• Publié: 2024
• Sujets: NEGOCIO; COMERCIALIZACIÓN; PRODUCCIÓN ARTESANAL; HARINA DE PLÁTANO
• Accès en ligne: https://dspace.ueb.edu.ec/handle/123456789/6862