Plan de Marketing para el Fortalecimiento de la cadena Hotelera del cantón Guaranda, provincia Bolívar para el año 2018

This research work have as aims to develop a marketing plan for the strengthening of the hotel chain of Cauton Guaranda, Bolivar Province for the year 2018. In the first instance the current situation of the hotel sector was determined and by means of a previous analysis it came to the conclusión th...

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Bibliographic Details
Main Author: García García, Lety Michael (author)
Other Authors: Icaza León, Teresa Nubia (author)
Format: bachelorThesis
Language:spa
Published: 2019
Subjects:
Online Access:http://dspace.ueb.edu.ec/handle/123456789/3013
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