Comercialización de productos orgánicos y su aporte al desarrollo socioeconómico de los socios de la Asociación Nuevos Surcos ASAPROCG del cantón Guaranda en el año 2019
This research consists of the commercialization of organic products and their contribution to the socio-economic development of the Asociación Nuevos Surcos ASAPROCG del Cantón Guaranda in the year 2019. The main problem is that they do not apply marketing strategies when selling their products, thi...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2019
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| Subjects: | |
| Acceso en liña: | http://dspace.ueb.edu.ec/handle/123456789/3334 |
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Engadir etiqueta | Summary: | This research consists of the commercialization of organic products and their contribution to the socio-economic development of the Asociación Nuevos Surcos ASAPROCG del Cantón Guaranda in the year 2019. The main problem is that they do not apply marketing strategies when selling their products, this causes that there is no socio-economic development of the members of the ASAPROCG association. The general objective is to determine marketing strategies for organic products and their contribution to the socio-economic development of ASAPROCG partners. It is intended to propose marketing alternatives for the socio-economic development of the ASAPROCG association partners. To achieve the above, the different scientific theories and studies carried out by the different researchers are analyzed. Regarding the methodological aspects used such as descriptive research, field research and documentary research and research techniques and instruments To comply with the objectives, the strategies of the 4 P, s of Marketing, product, price, promotion¸ place are proposed, with which the marketing is intended. Keyword: strategies, commercialization, socioeconomic development. |
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