La comunicación organizacional para el posicionamiento de la imagen institucional del Colegio de Periodistas de Bolívar, cantón Guaranda, periodo mayo-septiembre 2023

The present research work analyzed the communication factors of the College of Journalists of Bolívar, in the Guaranda canton, regarding Organizational Communication and the positioning of the institutional image towards the public, therefore, the design of an Organizational Communication Plan is proposed. which includes strategies, tactics and actions that improve the institutional image and make the union known at the cantonal level. Therefore, establishing organizational communication will allow the institution to have greater recognition from citizens. The scientific method involves the design of testing and verification techniques accepted by the scientific community as valid. In scientific or technological research, the scientific method is understood as the development of certain stages to follow to organize ideas. The stages are: observation, the formulation of hypotheses or theories based on observation and the prediction of future events based on said hypotheses. The research work demonstrates the theoretical support of the communication field and includes an extensive theoretical framework on: communication, institutional image, positioning, among other concepts that allow us to understand communication from the organizational field. The type of research applied is descriptive, documentary and field, on the other hand, the methods are qualitative and quantitative, which made it possible to collect and analyze information through different research techniques and instruments, surveys-questionnaire, interview-guide. interview and observation sheet-matrix.

• Glavni avtor: Chica Lucas, María José (author)
• Drugi avtorji: Vásconez Barragán, Cristhian Danilo (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2024
• Teme: COMUNICACIÓN ORGANIZACIONAL; IMAGEN INSTITUCIONAL; POSICIONAMIENTO; PLAN DE COMUNICACIÓN
• Online dostop: https://dspace.ueb.edu.ec/handle/123456789/7084