Modelo Customer Relationship Management para el mejoramiento de la gestión de la Empresa Turística Macobar Compañía Limitada, en la ciudad de Guaranda, provincia Bolívar, año 2023

In the present research work is developed in the tourist company Macobar limited company, which is located in the province of Bolívar in the city of Guaranda, year 2023. In the Macobar company, there was no Customer Relationship Management model that would help it to have direct customer service, a...

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Bibliographic Details
Main Author: Paredes Saltos, Verónica Mercedes (author)
Other Authors: Veloz Veloz, Juan Pedro (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:https://dspace.ueb.edu.ec/handle/123456789/5796
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