Marketing experiencial en el Asadero Deportivo Los Pollos de la Tri, sector Ficoa, ciudad Ambato, año 2024.

The importance of developing marketing strategies to improve the customer experience of Asadero Deportivo Los Pollos de la Tri is important because it helps to obtain competitive advantages within the market and greater profitability for the business. Through the research that was developed, both positive and negative results have been obtained from the situational analysis of the business where internal and external factors are identified, then the PESTLE matrix was carried out that developed factors, classifying their impact as high, medium and low with their respective detail, after this the SWOT matrix was carried out determining the strengths, weaknesses, opportunities and threats, which was then carried out the BCG Matrix that evaluated the position of the products within the business, followed by the positioning matrix that helped us analyze the position of the establishment, locating high impact factors of the SWOT matrix. In addition, the customer empathy matrix was created to understand their tastes, characteristics and preferences, leading to the development of the customer service experience matrix, allowing us to better understand the entire process that customers go through. Finally, for the development of the proposal, 5 strategies will be identified, which are seductive merchandising, POP material (material at the point of sale), staff training, visual marketing and soccer themes that will help improve the customer experience and competitive advantages in the Asadero Deportivo Los Pollos de la Tri.

• Autore principale: Guaman Espin, Nayely Scarlet (author)
• Altri autori: Tiviano Córdova, Evelyn Vanesa (author)
• Natura: bachelorThesis
• Pubblicazione: 2024
• Accesso online: https://dspace.ueb.edu.ec/handle/123456789/7658