ANÁLISIS DE LAS HERRAMIENTAS PARA LA GESTIÓN DEL MARKQTING RELACIONAL EN LA COOPERATIVA DE AHORRO Y CRÉDITO OSCUS LTDA. DE LA CIUDAD DE AMBATO

ANÁLISIS DE LAS HERRAMIENTAS PARA LA GESTIÓN DEL MARKQTING RELACIONAL EN LA COOPERATIVA DE AHORRO Y CRÉDITO OSCUS LTDA. DE LA CIUDAD DE AMBATO

Relationship marketing aims to establish profitable relationships based on the client's knowledge, taking advantage of the synergy that is established for mutual benefit; under this precept the objective of the research is to determine the guidelines for the implementation of relational marketi...

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Bibliographic Details
Main Author: Manobanda Quito, Sandra Patricia (author)
Format: masterThesis
Language:spa
Published: 2019
Subjects:
Marketing relacional,
lealtad,
calidad,
valor,
comunicación integral,
crm
Online Access:http://repositorio.uees.edu.ec/123456789/2932
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