Análisis de la incidencia de la Certificación Comercio Justo en las Exportaciones de Banano Ecuatoriano. Periodo 2012-2022

This research delves into the connection between Fair Trade certification and the burgeoning banana industry in Ecuador. In pursuit of a more equitable and just trading scenario, the actual impact of such certification over the last decade in Ecuador is scrutinized. Despite a marked increase in inte...

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Bibliographic Details
Main Author: Sojos Peralta Sheyla Aeleen (author)
Other Authors: Barba Alcívar Justin Emerson (author)
Format: bachelorThesis
Language:spa
Published: 2023
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Online Access:https://repositorio.ug.edu.ec/handle/redug/75240
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Summary:This research delves into the connection between Fair Trade certification and the burgeoning banana industry in Ecuador. In pursuit of a more equitable and just trading scenario, the actual impact of such certification over the last decade in Ecuador is scrutinized. Despite a marked increase in interest towards Fair Trade, its impact, so far, has been relatively modest and limited in the sector. The study adopts a primarily quantitative approach, using a non-experimental and longitudinal analysis of a descriptive nature. Among the main obstacles identified are the high certification costs, a tangible lack of information on the subject, and a perception that the derived benefits are marginal. Through a meticulous literature review, combined with the analysis of already certified farms and the evaluation of fluctuations in export prices and volumes, the study concludes that only a minority fraction of exports truly adopts the guidelines of Fair Trade. These findings underscore the urgency to thoroughly investigate existing barriers and to devise effective strategies to encourage a broader adoption of this certification