Desarrollo del modelo de negocio Canvas en microempresas de las parroquias rurales del Distrito Metropolitano de Quito

Canvas as a business model proposal is an agile and practical methodology for structuring proposals of value. Its scope of application is broad: from large companies to microenterprises and middle enterprises. This paper, describes the application of the model investigated in six microenterprises belonging to two parish councils in Quito: Tababela and Checa. We worked with a random sample of 479 business clients. The process followed was a characterization of each parish, identification of the microenterprises, a survey was applied to the clients and an interview with the owners of the businesses. With these inputs, a situational diagnosis was made involving the nine modules of the Canvas business model. These results were taxed to the internal analysis and allowed the preparation of the canvas for each business. In conclusion, the Canvas business model applied in the six microenterprises will improve their income, customer service and consolidate them as business initiatives.

• 1. Verfasser: Escobar Redín, Erika Sofía (author)
• Weitere Verfasser: Ramírez Terán, Víctor Marcelo (author), González Alonso, Jesús Francisco (author), Donoso Vargas, Diego José (author)
• Format: article
• Veröffentlicht: 2018
• Schlagworte: modelo de negocio Canvas; microempresa; parroquia rural; Checa; Tababela; business model Canvas; microenterprise; rural parish; Checa; Tababela
• Online Zugang: https://doi.org/10.33890/innova.v3.n2.1.2018.666; https://repositorio.uide.edu.ec/handle/37000/3311