Aproximación Teórica a las Redes de Cooperación en el marco de la Actividad Turística
The current global economic, technological and cultural dynamism has led tourist destinations to implement strategies to promote an innovative, competitive and sustainable tourism offer, that allows them to position themselves in local and international markets. One of these strategies is public -pr...
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| Rannpháirtithe: | |
| Formáid: | article |
| Foilsithe / Cruthaithe: |
2017
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| Ábhair: | |
| Rochtain ar líne: | https://doi.org/10.33890/innova.v2.n9.2017.279 https://repositorio.uide.edu.ec/handle/37000/3525 |
| Clibeanna: |
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Cuir clib leis | Achoimre: | The current global economic, technological and cultural dynamism has led tourist destinations to implement strategies to promote an innovative, competitive and sustainable tourism offer, that allows them to position themselves in local and international markets. One of these strategies is public -private integration through cooperation networks, which allow the actors who live in the destinations, act on the factors of attraction, support and management, to strengthen their competitive position.In this reference frame, this article aims to make a theoretical approach to the conceptualization of cooperation networks, their properties and objectives; starting from the contrast of current theoretical approaches. To reach this objective, a descriptive methodology was used, based on a constructivist approach, with a documental research design. From the analyzed information, it is concluded that the cooperation networks are mechanisms that facilitate the tourist actors the exchange of resources, information and services, which achieve competitive development objectives such as the strengthening of tourism product, integral and sustainable planning for the destination and the value of the attraction factors. |
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