Localización del atributo más valorado de un cosmético antiedad con el método multivariante MAXDIFF

The goal of current research is statistically locate the most valued by institutional clients of an anti-aging cosmetic eye institutional market in the Metropolitan District of Quito attribute. The methodology has a range, transversal studies based on qualitative and quantitative. The analysis of da...

• Հիմնական հեղինակ: Pazmiño Reinoso, Iván Estuardo (author)
• Ձևաչափ: article
• Հրապարակվել է: 2017
• Խորագրեր: Atributos, Marketing, Maxdiff; Attributes, Marketing, MAXDIFF
• Առցանց հասանելիություն: https://doi.org/10.33890/innova.v2.n10.2017.288; https://repositorio.uide.edu.ec/handle/37000/3554