Antropología aplicada al diseño: un acercamiento metodológico

The discourse of contemporary design is based on the social function that determines the action of the human being as a carrier and producer of meaning in a given context. Situation of which does not appropriate the methodology of teaching design for the generation of research projects, degree and project practice in the academy. The objective of this research is to propose an anthropological method applied to design. The methodology is based on a research for design, from a qualitative approach and a study of cases applied in the classroom with students of Design careers. The application of the ethnographic method in design allows the designer a subjective interlocution with the user, in this sense, both subjects talk about how to represent socially and materially the reality. From the vision of the designer -subject cognoscente- with the intention of describing or interpreting the symbolic universe of the user -subject of analysis-. As a result, we obtained 18 research projects that are articulated in the problematic knot, the social representation of the design and the anthropological scheme

• Autor principal: NuñézTorres, Sandra Hipatia (author)
• Altres autors: Escobar Guanoluisa, Taña Elizabeth (author)
• Format: article
• Publicat: 2018
• Matèries: antropología; diseño; etnografía; interdisciplinariedad; metodología; anthropology; design; ethnography; interdisciplinarity; methodology
• Accés en línia: https://doi.org/10.33890/innova.v3.n10.1.2018.862; https://repositorio.uide.edu.ec/handle/37000/3404