Modelo de negocios Canvas: análisis de sus horizontes epistemológicos

The object of the research is to test the relationships of the components of business models "Canvas " with studies of economic and social feasibility analyze their epistemological horizon from the type of work titling Business Models. The scope of the study is exploratory and descriptive, it was used the theoretical analysis-synthesis method and empirical method through surveys directed students In this paper is torn, and reflects the business model Canvas, it contains an epistemological approach empirical, positivist and pragmatic character that evolves not social; therefore it prioritizes such as: the market-business -financial investment and not to the society that welcomes them. Preventing future research correlational and explanatory character; designing a business model social economic feasibility economically determined social vision and entrepreneurship of future professionals MKT & NC. Likewise, the University of Guayaquil (UG), proclaims an educational model for critical social, systemic competencies; where the training of its professionals through new curricula; first openly express requirement to contribute to society as a whole; Construction of the production model, the gender and other positive externalities vulnerable and strategic sector.

• Hovedforfatter: Carriel Wang, Juan Carlos (author)
• Andre forfattere: Guarnizo Crespo, Steve Freddy (author), Asencio Cristobal, Luis (author)
• Format: article
• Udgivet: 2017
• Fag: modelos de negocios Canvas; horizontes epistemológicos; Universidad de Guayaquil; Canvas business models; epistemological horizon; Guayaquil University
• Online adgang: https://doi.org/10.33890/innova.v2.n3.2017.140; https://repositorio.uide.edu.ec/handle/37000/3489