La comunicación interna como desafío en las PyMES comerciales de Guayaquil

The article bases internal communication as an effective tool for the good management of work climate in all organizations. Through participant observation, the author detects a weakness of this factor so important for business management, specifically in SMEs in the commercial sector of the city of...

• Main Author: Salazar Merchán, Ana Marí­a (author)
• Format: article
• Published: 2017
• Subjects: Pymes; comunicación interna; clima laboral; cultura organizacional; PyMES; internal communication; work climate; organizational culture
• Online Access: https://doi.org/10.33890/innova.v2.n10.1.2017.499; https://repositorio.uide.edu.ec/handle/37000/3586