Análisis de la influencia de la economía digital en la competitividad de las empresas que practican social media en el Ecuador – Caso RC Business S.A

Competitiveness for a company translates into the ability of companies to have assets such as the innovative capacity they possess to generate new products and production processes (Porter, 2015). Thus, it is identified that social networks are related to competitiveness indices in Ecuador (Ochoa, 2016), which leads to analyze in this study that aims to determine the impact of Social Media on the competitiveness of companies from the analysis of a management model. In this case, it has been considered appropriate to relate the Canvas model due to the variables it presents, including: value proposal, relationship with customers, key partners, activities and key resources, cost structure and income budgets. The methodology used was carried out through a bibliographic study that allows analyzing the most representative competitiveness model. So also, statistics of the sector that allow to identify under an objective criterion the model to be selected justifying by means of the application in a case of business study.

• Hoofdauteur: Coello Yagual, Ricardo Rafael (author)
• Andere auteurs: Pico Versoza, Lucia Magdalena (author)
• Formaat: article
• Gepubliceerd in: 2018
• Onderwerpen: competitividad; medias sociales; propuesta de valor; competitiveness; social media; value proposal
• Online toegang: https://doi.org/10.33890/innova.v3.n10.1.2018.736; https://repositorio.uide.edu.ec/handle/37000/3385