Análisis de la influencia de la economía digital en la competitividad de las empresas que practican social media en el Ecuador – Caso RC Business S.A

Competitiveness for a company translates into the ability of companies to have assets such as the innovative capacity they possess to generate new products and production processes (Porter, 2015). Thus, it is identified that social networks are related to competitiveness indices in Ecuador (Ochoa, 2...

• Κύριος συγγραφέας: Coello Yagual, Ricardo Rafael (author)
• Άλλοι συγγραφείς: Pico Versoza, Lucia Magdalena (author)
• Μορφή: article
• Έκδοση: 2018
• Θέματα: competitividad; medias sociales; propuesta de valor; competitiveness; social media; value proposal
• Διαθέσιμο Online: https://doi.org/10.33890/innova.v3.n10.1.2018.736; https://repositorio.uide.edu.ec/handle/37000/3385