Análisis de la influencia de la economía digital en la competitividad de las empresas que practican social media en el Ecuador – Caso RC Business S.A

Competitiveness for a company translates into the ability of companies to have assets such as the innovative capacity they possess to generate new products and production processes (Porter, 2015). Thus, it is identified that social networks are related to competitiveness indices in Ecuador (Ochoa, 2...

• Autor principal: Coello Yagual, Ricardo Rafael (author)
• Otros Autores: Pico Versoza, Lucia Magdalena (author)
• Formato: article
• Publicado: 2018
• Materias: competitividad; medias sociales; propuesta de valor; competitiveness; social media; value proposal
• Acceso en línea: https://doi.org/10.33890/innova.v3.n10.1.2018.736; https://repositorio.uide.edu.ec/handle/37000/3385