Las redes sociales en el sector artesanal de Oaxaca-México y Plaza Matilde en Loja-Ecuador, como herramienta de comunicación para publicitar emprendimientos

This research is an interdisciplinary work developed in the artisanal sector of Oaxaca-Mexico and Plaza Matilde in Loja-Ecuador, aims to determine the importance of social networks as a communication tool to advertise craft enterprises. Through the technique focus groups and interview, the artisans...

• Main Author: Abrigo Córdova, Irma Eufemia (author)
• Other Authors: Romero Rojas, Cristina (author), Morales Espinoza, Dina Yolanda (author)
• Format: article
• Published: 2018
• Subjects: colaboración; emprendimiento; interdisciplinariedad; medios sociales; publicitario; social media; interdisciplinarity; collaboration; advertising; entrepreneurship
• Online Access: https://doi.org/10.33890/innova.v3.n3.2018.435; https://repositorio.uide.edu.ec/handle/37000/3273