Relación entre el ciclo de vida de las Pymes en redes sociales y el emprendimiento en la ciudad de Guayaquil

The present study aims to establish the characteristics of the emerging digital company, the advantages it has as an organization and the relationship of Management Information Systems with the life cycle of companies. With the new trends and advances in the use of tools such as information technologies, it is possible to predict possible scenarios that allow to establish strategies with greater degree of accuracy, which are platform of transformation of small and medium enterprises in competitive and profitable organizations, These business tools such as Business Intelligence, CRM or ERP allow companies to save costs, both in physical infrastructure and human talent, according to the study showed the use of social networks such as Facebook, Instagram, Twitter, YouTube, Which together are the new strategic allies that work in coordination with companies, by means of this research work was carried out with a quantitative approach, which allowed to diagnose the current situation of the enterprises in social networks and seeks to establish information technologies as an effective response in the growth of SMEs and their transformation into competitive and emerging companies.

• Tác giả chính: Pico Versoza, Lucía Magdalena (author)
• Tác giả khác: Coello Yagual, Ricardo Rafae (author)
• Định dạng: article
• Được phát hành: 2017
• Những chủ đề: emprendimiento; ciclo de vida; sistemas de información; competitividad; transformación; entrepreneurship; life cycle; information systems; competitiveness; transformation
• Truy cập trực tuyến: https://doi.org/10.33890/innova.v2.n5.2017.233; https://repositorio.uide.edu.ec/handle/37000/3544