La servucción y su importancia en los modelos de negocios actuales
For some time, the importance of customer loyalty for business is discussed, and how difficult it is to achieve it, much more in emerging markets, such as where most consumers by purchasing power are looking for offers and additional benefits for the lowest possible price, sometimes sacrificing qual...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | article |
| منشور في: |
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.33890/innova.v2.n8.2017.241 https://repositorio.uide.edu.ec/handle/37000/3449 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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إضافة وسم | الملخص: | For some time, the importance of customer loyalty for business is discussed, and how difficult it is to achieve it, much more in emerging markets, such as where most consumers by purchasing power are looking for offers and additional benefits for the lowest possible price, sometimes sacrificing quality, this theoretical and descriptive analysis allows to highlight the importance of logistics behind the service, its planning and control to obtain better results in the main objective of service companies, customer loyalty. |
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