La servucción y su importancia en los modelos de negocios actuales

For some time, the importance of customer loyalty for business is discussed, and how difficult it is to achieve it, much more in emerging markets, such as where most consumers by purchasing power are looking for offers and additional benefits for the lowest possible price, sometimes sacrificing qual...

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Príomhchruthaitheoir: Guerrero Bejarano, Maria Auxiliadora (author)
Rannpháirtithe: Silva Siu, Daniel Ricardo (author), Solì­s Vera, Karen Guiseell (author)
Formáid: article
Foilsithe / Cruthaithe: 2017
Ábhair:
Rochtain ar líne:https://doi.org/10.33890/innova.v2.n8.2017.241
https://repositorio.uide.edu.ec/handle/37000/3449
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Achoimre:For some time, the importance of customer loyalty for business is discussed, and how difficult it is to achieve it, much more in emerging markets, such as where most consumers by purchasing power are looking for offers and additional benefits for the lowest possible price, sometimes sacrificing quality, this theoretical and descriptive analysis allows to highlight the importance of logistics behind the service, its planning and control to obtain better results in the main objective of service companies, customer loyalty.