La servucción y su importancia en los modelos de negocios actuales
For some time, the importance of customer loyalty for business is discussed, and how difficult it is to achieve it, much more in emerging markets, such as where most consumers by purchasing power are looking for offers and additional benefits for the lowest possible price, sometimes sacrificing qual...
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| Formato: | article |
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2017
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| Acceso en liña: | https://doi.org/10.33890/innova.v2.n8.2017.241 https://repositorio.uide.edu.ec/handle/37000/3449 |
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Engadir etiqueta | Summary: | For some time, the importance of customer loyalty for business is discussed, and how difficult it is to achieve it, much more in emerging markets, such as where most consumers by purchasing power are looking for offers and additional benefits for the lowest possible price, sometimes sacrificing quality, this theoretical and descriptive analysis allows to highlight the importance of logistics behind the service, its planning and control to obtain better results in the main objective of service companies, customer loyalty. |
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