La servucción y su importancia en los modelos de negocios actuales

For some time, the importance of customer loyalty for business is discussed, and how difficult it is to achieve it, much more in emerging markets, such as where most consumers by purchasing power are looking for offers and additional benefits for the lowest possible price, sometimes sacrificing qual...

• প্রধান লেখক: Guerrero Bejarano, Maria Auxiliadora (author)
• অন্যান্য লেখক: Silva Siu, Daniel Ricardo (author), Solì­s Vera, Karen Guiseell (author)
• বিন্যাস: article
• প্রকাশিত: 2017
• বিষয়গুলি: lealtad; calidad; importancia logística; loyalty; quality; logistic importance
• অনলাইন ব্যবহার করুন: https://doi.org/10.33890/innova.v2.n8.2017.241; https://repositorio.uide.edu.ec/handle/37000/3449