La servucción y su importancia en los modelos de negocios actuales

For some time, the importance of customer loyalty for business is discussed, and how difficult it is to achieve it, much more in emerging markets, such as where most consumers by purchasing power are looking for offers and additional benefits for the lowest possible price, sometimes sacrificing qual...

• Main Author: Guerrero Bejarano, Maria Auxiliadora (author)
• Other Authors: Silva Siu, Daniel Ricardo (author), Solì­s Vera, Karen Guiseell (author)
• Format: article
• Published: 2017
• Subjects: lealtad; calidad; importancia logística; loyalty; quality; logistic importance
• Online Access: https://doi.org/10.33890/innova.v2.n8.2017.241; https://repositorio.uide.edu.ec/handle/37000/3449