Análisis de la interacción en Twitter, entre los televidentes y los noticieros matinales en la ciudad de Guayaquil (2015)

Faced with a technology age, the way to inform from the media has changed , nowadays it is used interactive and inclusive tools to engage viewers in a direct way with the communicators. Considering this changes , this study aims is to analize the relation between the produced content and published content by users of twitter and the morning tv news from guayaquil in the first trimester of 2015 , with that we achieve this goals: discover what are the contents of interest , produced and submitted by users from twitter to the morning news of Guayaquil; check if the interaction between the morning news and the public, help sustain or increase the rating and determine whether the morning newscasts have a two-way communication with his followerson the social network Twitter. The methodology of the investigation was quialitative, it was used as one of the most important tools virtual ethnography, that allowed to see by first hand the needs of viewers on the web. The results found certified that the audience currently prefer to stay in touch with members of the team news of the morning news of Guayaquil, to feel involved in the development of information and in some cases because the public wants journalist's attention. Also it could be verified that there is no correlation between the news that occur on the screen and those in the social network Twitter, at least not in real time.

• Autor principal: Oviedo Anchundia, Maria Elizabeth (author)
• Otros Autores: Ulloa, Paola Lourdes (author)
• Formato: article
• Publicado: 2016
• Materias: Internet; Twitter; noticieros; comunidad; rating; periodismo; público; Internet; Twitter; News; community; classification; journalism; public
• Acceso en línea: https://doi.org/10.33890/innova.v1.n9.2016.52; https://repositorio.uide.edu.ec/handle/37000/3688