Estrategia de expansión para la Parrilla del Ñato a través de las franquicias en la ciudad de Manta. Período 2019

The expansion strategy for "Parrilla del Ñato" through franchises in the city of Manta, is an entrepreneurial case of distribution of exclusive foods to a sector promoted by tourism. The research tries to discover the level of acceptance of the enterprise in the city of Manta, with the pur...

• Main Author: San Andrés Reyes, Pablo Ricardo (author)
• Other Authors: Espinoza Delgado, Gustavo (author), Paredes Chévez, Ivonne Elizabeth (author)
• Format: article
• Published: 2019
• Subjects: franquicias; emprendimiento; pymes; sector estratégico; expansión de negocios; franchises; enterprise; internal and external factors; strategic sector
• Online Access: https://doi.org/10.33890/innova.v4.n1.2019.973; https://repositorio.uide.edu.ec/handle/37000/3424