Inteligencia de negocios y su incidencia en las organizaciones
This article focuses on the importance in optimizing the management of information in organizations as a resource that allows them to position themselves in today's globalized and better-funded environment, and make decisions with lower degree of uncertainty to events presented in the current s...
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| Altres autors: | , |
| Format: | article |
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2017
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| Accés en línia: | https://doi.org/10.33890/innova.v2.n8.1.2017.360 https://repositorio.uide.edu.ec/handle/37000/3470 |
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Afegir etiqueta | Sumari: | This article focuses on the importance in optimizing the management of information in organizations as a resource that allows them to position themselves in today's globalized and better-funded environment, and make decisions with lower degree of uncertainty to events presented in the current scenarios. "Women's day" store is dedicated to the marketing of clothing with different lines ofaccessories complemented by a personalizedservice. According to the constant changes of fashion and demands ever-increasing consumer, requires different tools to capture and analyze the changes of dynamics that characterizes the current era, the owner and taker Manager of decisions requires quick and easy access to valuable and useful information of the company. Due to the wide range of software a business in the area of marketingwith tools to generate the necessary knowledge, forto increase the percentage of sales through the design of marketing strategies. Therefore, is a market study to learn about the tastes and preferences of customers and competitors through surveys; collection of data, such as interview techniques were applied to the owner to knowthe current situation of the company?In addition, comparisons of income and expenditures for the past months are performed to determine variations in the volume of sales. According to statistics on consumer preferences, one of the reasons why the business has lost its market positioning, was by advertising scarce and insufficient goods to meet the demand, doing a SWOT analysis allowing to use these data for the design of product, promotion, and placeand price tactics in order to expand market coverage. |
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