Diagnóstico de establecimientos tradicionales del centro histórico de Quito-Ecuador, conforme a la normativa de zona especial turística

The present investigation initially reveals a diagnosis carried out in the Special Tourist Zone of the Historic Center of Quito, in the tourist activities of cafeterias and soda fountains, two questionnaires were applied. In the first, the elements for compliance with the Technical Standard of the Special Tourism Zone were evaluated, and in the second, the management criteria, commercial image, production and food service were evaluated. The result evidenced the breach and limitations in the provision of the service, which reduces the level of customer satisfaction and affects the image of the Area. The difficulties of certain heritage infrastructures in complying with the Standard were verified.KeyWords: Special Tourism Zone, Centro Histórico de Quito, production, service, gastronomic offer

• Автор: Quintana Lombeida, María Dolores (author)
• Інші автори: Salazar Duque, Diego Alfredo (author)
• Формат: article
• Опубліковано: 2018
• Предмети: zona especial turística; centro histórico de quito; producción; servicio; oferta gastronómica; special tourism zone; centro histórico de quito; production; service; gastronomic offer
• Онлайн доступ: https://doi.org/10.33890/innova.v3.n8.2018.622; https://repositorio.uide.edu.ec/handle/37000/3213