Reparticiones Territoriales: ¿se aplican en el ciclo de vida de las actividades empresariales?

This research begins by indicating the use and importance of the process known as territorial distribution for the distribution of markets as a complementary technique in market research within Marketing plans. As a general objective, its application in the business life cycle is described, in order...

• Autor principal: Cedeño Velasco, Alexander Pavel (author)
• Otros Autores: Balás, Juan Emilio (author), Palacios Sarmiento, Tania (author)
• Formato: article
• Publicado: 2017
• Materias: reparticiones territoriales; contratos de franquicias; alianzas estratégicas; territorial divisions; franchise agreements; strategic alliances
• Acceso en línea: https://doi.org/10.33890/innova.v2.n11.2017.552; https://repositorio.uide.edu.ec/handle/37000/3600