Famiemprendimientos, Desafíos de la Mujer Emprendedora

This article presents a qualitative approach about motivational factors, personality traits and steps of the start-up process for women entrepreneurs in Machala city, El Oro province, in Ecuador. Family and social factors of influence in successful women´s entrepreneurial ventures are also identified. Additionally, family labor involvement in business initiatives, known as famiemprendimiento, is also taken into account. The case study method was used for this research. As such, in-depth interviews were conducted with 15 female entrepreneurs who were selected based on the following criteria: i) the start-up venture emerged under the initiative of a female entrepreneur, ii) at least one member of the family was directly involved in the start-up venture as labor. Results are presented according to three dimensions: i) personality traits of entrepreneurial women, ii) factors that influenced the entrepreneurial process, iii) influence of family and social factors over the entrepreneurial process. In this sense, this research shows, famiemprendimiento in Machala city is a consequence of women's need to overcome family and social hardship. Furthermore, personality traits and entrepreneurial skills have a defining influence in the success of women as entrepreneurs in Machala.

• Autor principal: Uzcategui Sánchez, Carolina de los Angeles (author)
• Otros Autores: Zambrano Morales, Angel (author), Beltrán Vega, Angeline (author)
• Formato: article
• Publicado: 2017
• Materias: famiemprendimientos; perdurabilidad;mipyme; mujer emprendedora; asumir riesgos; family business; perdurability; start-up; women entrepreneurs; entrepreneurial skills
• Acceso en línea: https://doi.org/10.33890/innova.v2.n10.1.2017.450; https://repositorio.uide.edu.ec/handle/37000/3568