Marketing de contenido para el posicionamiento del emprendimiento Dulce Pamy de la ciudad de Guayaquil
Dulce Pamy is an entrepreneurship, which specializes in personalized details made of cardboard, wood and acrylic. During the pandemic, it was strengthened due to its sales modality, which it maintains to this day and supported by the use of social networks to publicize its products. This venture beg...
Sábháilte in:
| Príomhchruthaitheoir: | |
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| Rannpháirtithe: | |
| Formáid: | bachelorThesis |
| Teanga: | spa |
| Foilsithe / Cruthaithe: |
2023
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| Ábhair: | |
| Rochtain ar líne: | http://repositorio.ulvr.edu.ec/handle/44000/6786 |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Cuir clib leis | Achoimre: | Dulce Pamy is an entrepreneurship, which specializes in personalized details made of cardboard, wood and acrylic. During the pandemic, it was strengthened due to its sales modality, which it maintains to this day and supported by the use of social networks to publicize its products. This venture began with the option of festive-themed cards, products aimed at end customers who were looking for details for special days or dates. In addition, they expanded their product catalog, which included wooden boxes, Cake Toppers, key rings, pictures, commemorative plaques, cell phone holders, pencil holders, portrait holders, and other decorative elements; these details are made in different types of materials, which are personalized according to the needs of the user and their expectations. Despite offering high-quality products and personalized service to its customers, it has faced difficulties in competing since it is in a market that offers similar products in the same price line. Your main problem is that you have not developed a digital marketing strategy that allows you to stand out and effectively reach your target audience and increase your sales. The relevance of the research lies in developing a comprehensive content marketing strategy that allows you to reach your target market effectively; This includes optimizing digital tools, developing a clear social media content strategy, implementing effective advertising campaigns, and using analytics tools. |
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