Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos
The project titled Bursera Graveolens Craft Incense (Palo Santo) to the market Los Angeles - United States, was justified due to the opportunity offered by the market for the export of this product. Ecuador, thanks to the various artisanal products that it has, is in great demand in industrialized c...
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| Andre forfattere: | |
| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2019
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| Online adgang: | http://repositorio.ulvr.edu.ec/handle/44000/2797 |
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Tilføj Tag | _version_ | 1860327112930492416 |
|---|---|
| author | Bueno Vera, Adriana Alejandra |
| author2 | León Toapanta, Ana Gabriela |
| author2_role | author |
| author_facet | Bueno Vera, Adriana Alejandra León Toapanta, Ana Gabriela |
| author_role | author |
| collection | Repositorio Universidad Laica Vicente Rocafuerte |
| dc.contributor.none.fl_str_mv | Muñoz Carine, Lázaro Ulises |
| dc.creator.none.fl_str_mv | Bueno Vera, Adriana Alejandra León Toapanta, Ana Gabriela |
| dc.date.none.fl_str_mv | 2019-04-02T16:02:28Z 2019-04-02T16:02:28Z 2019 |
| dc.format.none.fl_str_mv | 178 p. |
| dc.identifier.none.fl_str_mv | Bueno Vera, Adriana Alejandra; León Toapanta, Ana Gabriela (2019). Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos. Guayaquil. ULVR. Facultad de Ciencias Administrativas Carrera de Comercio Exterior. 178 p. ULVR-BG/DI-TP-161/BUEp http://repositorio.ulvr.edu.ec/handle/44000/2797 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Guayaquil: ULVR, 2019. |
| dc.rights.none.fl_str_mv | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Laica Vicente Rocafuerte instname:Universidad Laica Vicente Rocafuerte instacron:ULVR |
| dc.subject.none.fl_str_mv | Incienso Artesano Mercado Comercio exterior |
| dc.title.none.fl_str_mv | Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The project titled Bursera Graveolens Craft Incense (Palo Santo) to the market Los Angeles - United States, was justified due to the opportunity offered by the market for the export of this product. Ecuador, thanks to the various artisanal products that it has, is in great demand in industrialized countries, such as the United States, and this product is aimed at the pharmaceutical and cosmetic and beauty industries where inputs such as: essential oils, creams are used, giving use for preserving its aroma. The micro company of Mr. JULIO LUIS MALTA DIVIASSI with commercial name HOLY WOOD EXPORT, is one of the distributors nationwide in marketing this type of product, however, over the years its sales have declined on a small scale. Therefore, a way to promote the commercialization of artisanal incense, the present study is developed through the methodology of the descriptive method and the mixed approach, when applying surveys to potential buyers, it results in the high export potential of the product, the interest in the purchase and the opportunities of consumption since to the country that is tried to send exist many Latin Americans who know of the uses and benefits of this type of wood……. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | ULVR_0cbdbd9af4b2dc8aa21c939d82b89f4b |
| identifier_str_mv | Bueno Vera, Adriana Alejandra; León Toapanta, Ana Gabriela (2019). Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos. Guayaquil. ULVR. Facultad de Ciencias Administrativas Carrera de Comercio Exterior. 178 p. ULVR-BG/DI-TP-161/BUEp |
| instacron_str | ULVR |
| institution | ULVR |
| instname_str | Universidad Laica Vicente Rocafuerte |
| language | spa |
| network_acronym_str | ULVR |
| network_name_str | Repositorio Universidad Laica Vicente Rocafuerte |
| oai_identifier_str | oai:localhost:44000/2797 |
| publishDate | 2019 |
| publisher.none.fl_str_mv | Guayaquil: ULVR, 2019. |
| reponame_str | Repositorio Universidad Laica Vicente Rocafuerte |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Laica Vicente Rocafuerte - Universidad Laica Vicente Rocafuerte |
| repository_id_str | 0 |
| rights_invalid_str_mv | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ |
| spelling | Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados UnidosBueno Vera, Adriana AlejandraLeón Toapanta, Ana GabrielaInciensoArtesanoMercadoComercio exteriorThe project titled Bursera Graveolens Craft Incense (Palo Santo) to the market Los Angeles - United States, was justified due to the opportunity offered by the market for the export of this product. Ecuador, thanks to the various artisanal products that it has, is in great demand in industrialized countries, such as the United States, and this product is aimed at the pharmaceutical and cosmetic and beauty industries where inputs such as: essential oils, creams are used, giving use for preserving its aroma. The micro company of Mr. JULIO LUIS MALTA DIVIASSI with commercial name HOLY WOOD EXPORT, is one of the distributors nationwide in marketing this type of product, however, over the years its sales have declined on a small scale. Therefore, a way to promote the commercialization of artisanal incense, the present study is developed through the methodology of the descriptive method and the mixed approach, when applying surveys to potential buyers, it results in the high export potential of the product, the interest in the purchase and the opportunities of consumption since to the country that is tried to send exist many Latin Americans who know of the uses and benefits of this type of wood…….El proyecto titulado Incienso Artesanal Bursera Graveolens (Palo Santo) hacia el mercado Los Ángeles – Estados Unidos, se justificó debido a la oportunidad que ofrece el mercado para la exportación de este producto. Ecuador gracias a los diversos productos agros- artesanales que posee tiene una gran demanda en los países industrializados como lo es Estados Unidos y este producto está dirigido a los sectores farmacéuticos e industrias de cosméticos y belleza donde se emplean insumos tales como: aceites esenciales, cremas, dando uso para la conserva de su aroma. La microempresa del señor JULIO LUIS MALTA DIVIASSI con nombre comercial HOLY WOOD EXPORT, es uno de los distribuidores a nivel nacional en comercializar este tipo de producto, sin embargo, con el pasar de los años sus ventas ha decaído a baja escala. Por ello una forma para fomentar la comercialización del incienso artesanal, se desarrolla el presente estudio mediante la metodología del método descriptivo y el enfoque mixto, al momento de aplicar encuestas a posibles compradores da como resultado el alto potencial de exportación del producto, el interés en la compra y las oportunidades de consumo ya que al país que se pretende enviar existen muchos latinoamericanos que conocen de los usos y beneficios de este tipo de madera……...Guayaquil: ULVR, 2019.Muñoz Carine, Lázaro Ulises2019-04-02T16:02:28Z2019-04-02T16:02:28Z2019info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis178 p.Bueno Vera, Adriana Alejandra; León Toapanta, Ana Gabriela (2019). Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos. Guayaquil. ULVR. Facultad de Ciencias Administrativas Carrera de Comercio Exterior. 178 p.ULVR-BG/DI-TP-161/BUEphttp://repositorio.ulvr.edu.ec/handle/44000/2797spahttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Laica Vicente Rocafuerteinstname:Universidad Laica Vicente Rocafuerteinstacron:ULVR2025-07-31T18:54:25Zoai:localhost:44000/2797Institucionalhttp://repositorio.ulvr.edu.ec/Universidad privadahttps://www.ulvr.edu.ec/http://repositorio.ulvr.edu.ec/oai.Ecuador...opendoar:02026-03-22T02:16:21.296868Repositorio Universidad Laica Vicente Rocafuerte - Universidad Laica Vicente Rocafuertetrue |
| spellingShingle | Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos Bueno Vera, Adriana Alejandra Incienso Artesano Mercado Comercio exterior |
| status_str | publishedVersion |
| title | Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos |
| title_full | Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos |
| title_fullStr | Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos |
| title_full_unstemmed | Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos |
| title_short | Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos |
| title_sort | Plan de exportación de incienso artesanal Bursera Graveolens Palo Santo al mercado de Estados Unidos |
| topic | Incienso Artesano Mercado Comercio exterior |
| url | http://repositorio.ulvr.edu.ec/handle/44000/2797 |