Plan de negocio para el funcionamiento de un gimnasio en la ciudad de Guayaquil
The objective of this degree work is to develop a business plan for the implementation and operation of a gym in the city of Guayaquil. The proposal is based on a market segmentation analysis, assessing current demand and emerging trends in the fitness sector. A feasibility study is carried out that...
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2024
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| Online dostop: | http://repositorio.ulvr.edu.ec/handle/44000/7608 |
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Označite | Izvleček: | The objective of this degree work is to develop a business plan for the implementation and operation of a gym in the city of Guayaquil. The proposal is based on a market segmentation analysis, assessing current demand and emerging trends in the fitness sector. A feasibility study is carried out that includes the identification of the target audience, the analysis of the competition and the differentiating value proposition of the gym. The plan ranges from the selection of the right venue and the design of the facilities to the marketing strategy and organizational structure necessary for the efficient operation of the gym. A detailed financial analysis is also included that includes the estimation of initial costs, projected revenues and expected profitability. The aim is to offer a gym that not only stands out for its state-of-the-art equipment, but also for its focus on the integral well-being of customers, promoting an inclusive and motivating environment. The study concludes with the presentation of a sustainable and scalable business model, which seeks to meet the needs as well as the preferences of the inhabitants of Guayaquil, contributing to the development of the community and promoting healthy lifestyle habits. |
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