Marketing relacional y la fidelización de pacientes del Consultorio Jerel Dental del cantón General Villamil Playas, año 2024
Jerel Dental, located in General Villamil Playas Canton, faces challenges in managing its client portfolio and retaining patients due to the lack of a computerized system for clinical records and marketing strategies. Despite its reputation for highquality services, competition with more competitive...
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| Formatua: | bachelorThesis |
| Hizkuntza: | spa |
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2024
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| Sarrera elektronikoa: | http://repositorio.ulvr.edu.ec/handle/44000/7314 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | Jerel Dental, located in General Villamil Playas Canton, faces challenges in managing its client portfolio and retaining patients due to the lack of a computerized system for clinical records and marketing strategies. Despite its reputation for highquality services, competition with more competitive pricing since 2020 has impacted patient loyalty. The absence of digitization in managing medical records could affect patient care and trust. The main objective is to analyze Relationship Marketing and patient loyalty at Jerel Dental, with specific goals including defining the theoretical foundation of Relationship Marketing, assessing the current market situation, and proposing strategies such as digitizing records and active presence on social media. The implementation of these measures aims to strengthen trust, improve service efficiency, and solidify Jerel Dental's position in a competitive market. |
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