Estrategias de marketing para el posicionamiento de Centauro Logística Ecuador en Guayaquil

Currently, marketing strategies are essential for companies to remain competitive, especially in an ever-evolving market. This research proposes a marketing plan for the company Centauro Logística Ecuador LOGINCEN S.A., with the aim of improving its positioning and expanding its customer base, given...

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Bibliographic Details
Main Author: Montoya Vizuete, Lucía Elizabeth (author)
Other Authors: Velásquez León, Angela Jesús (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Online Access:http://repositorio.ulvr.edu.ec/handle/44000/7620
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