Plan de negocios para la creación del centro de capacitación integral para emprendedores adolescentes
The present investigation was carried out with the objective of designing a business plan for a comprehensive training center on entrepreneurship for adolescents, Guayaquil, 2021. The applied methodology corresponded to a quantitative approach, of a descriptive type and a deductive method; Data coll...
Wedi'i Gadw mewn:
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| Awduron Eraill: | |
| Fformat: | bachelorThesis |
| Iaith: | spa |
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2022
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| Pynciau: | |
| Mynediad Ar-lein: | http://repositorio.ulvr.edu.ec/handle/44000/5847 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | Crynodeb: | The present investigation was carried out with the objective of designing a business plan for a comprehensive training center on entrepreneurship for adolescents, Guayaquil, 2021. The applied methodology corresponded to a quantitative approach, of a descriptive type and a deductive method; Data collection was carried out through the use of a survey applied to 384 adolescents and an interview with an expert in the area. The results determined that most of the respondents have not received entrepreneurship classes (50.5%), while 63.5% have limited knowledge on administration and organizational management issues. On the other hand, it was identified that 91.1% of the parents are available to enroll their children in a training program on entrepreneurship; predominantly the face-to-face modality (61.2%) and the morning schedule (53.4%). Regarding the themes, the importance of the modules on human resources, marketing and sales, and administration will be highlighted. In accordance with the provisions, the training center called "New Opportunities" is oriented towards the delivery of a training service to adolescents, a program that is made up of five modules related to entrepreneurship issues, obtained under the face-to-face modality with a cost of $300.00 and the virtual modality with a cost of $275.00. The means contemplated for the promotion of the service integrate the management of social networks, design of a web page, email marketing, among other positioning, segmentation and portfolio strategies. Finally, it is concluded that, the economic viability projected in the income, costs and final expenses an IRR of 43% and a NPV of $26,433.7, together with the application of a weighted average amount of capital of 10.7%; meanwhile, the recovery of the investment is estimated at two years, one month and six days. |
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