Estudio económico para la creación de una empresa consultora de marketing digital dirigida a las empresas PYMES de la ciudad de Guayaquil.
The problem arises is that, despite all the efforts by banks and the government, to seek the development of SMEs, they have a high failure rate (Diario El Telégrafo, 2019), even if they have an ideal product for an ideal price because marketing is something that moves as secondary and yet it is the...
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| Үндсэн зохиолч: | |
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| Формат: | bachelorThesis |
| Хэл сонгох: | spa |
| Хэвлэсэн: |
2020
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://repositorio.ulvr.edu.ec/handle/44000/4215 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | Тойм: | The problem arises is that, despite all the efforts by banks and the government, to seek the development of SMEs, they have a high failure rate (Diario El Telégrafo, 2019), even if they have an ideal product for an ideal price because marketing is something that moves as secondary and yet it is the basis of the positioning of the company and its growth in the market. The objectives set out in the research are: Determine the theoretical construct that identifies the business model that helps to create the marketing agency; Diagnose the environment in which the marketing agency is situated; Identify the needs of the marketing agency market within the SME entrepreneurs of the city of Guayaquil and analyze the characteristics of a digital marketing agency in the process and advice of SMEs.……. |
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