Impacto de las nuevas tendencias publicitarias con la técnica de sublimación BTL en la industria publicitaria

The new advertising trends with the techniques of sublimation today are well seen by the market, where supply and demand coincide that the different advertising pieces where sublimation is used achieve very good results from the point of view of quality printing, sharpness and durability. Sublimation offers the possibility of creating graphic arts in different media, since this digitally applied decoration technology has the capacity to transport images in high quality and full color on surfaces of ceramics, textiles, glass, metal, among others, being essential to have in Note that the objects where this technique is going to be used must be made of polymer or polyester. The rationale for the project was based on determining the impact of the new advertising trends by applying sublimation techniques in the advertising industry, with the city of Guayaquil as a geographical delimitation, for which an exhaustive review of the literature was carried out in order to know everything what is related to the objective subject of study; A descriptive level field research was also deployed which, supported by the empirical method and the technique of the survey, made it possible to measure the level of perception of businesses immersed in the advertising industry on sublimation, the advantages offered in comparison with other technologies of similar printing such as screen printing or embroidery, the importance of having technical and specialized knowledge on how to apply it, as well as the opportunities it offers to promote new advertising ventures…..

• Hovedforfatter: Loor Cadena, Leyton Jamil (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2019
• Fag: Técnica de comunicación; Mercado; Marketing; Negocio
• Online adgang: http://repositorio.ulvr.edu.ec/handle/44000/3102