La responsabilidad social empresarial y su papel estratégico en la competitividad de las empresas exportadoras internacionales

Added to the dynamism of international markets is the growing concern of governments and consumers for environmental responsibility and the reduction of social problems, leading to a greater awareness of respect, care and protection of these aspects. International exporting companies are under pressure to respond and adopt responsible actions for better sustainable management, while defending their participation in the market. The adoption of practices in the field of Corporate Social Responsibility (CSR) is identified as response to demonstrate the commitment to the society in which they carry out their economic activities. This article aims to analyze the CSR strategies that international exporting companies have implemented to stay competitive in the changing scenarios of international trade. Using a qualitative, descriptive approach, 16 research works by several authors are analyze on the application of CSR in companies from various countries, belonging to different economic sectors. Among the main results, it stands out that the companies that have focused on the environmental and social dimension of CSR, have prioritized relationships with stakeholders, assuming greater commitment and responsibility for their actions. Finally, a more responsible behavior of companies has positively influenced the reputation and value of the brands, reflecting a better economic performance in coherence with corporate objectives.

• Main Author: Parrales Zumba, Carmita Geoconda (author)
• Other Authors: Trelles Vera, Guiselle María (author), González Illescas, Mayiya Lisbeth (author)
• Format: article
• Language: spa
• Published: 2021
• Subjects: Bienestar social; Estrategia de desarrollo; Comercio internacional; Organización
• Online Access: http://repositorio.ulvr.edu.ec/handle/44000/4603