Campaña publicitaria para promover los productos de la microempresa Jeda plastic utilizando medios BTL en el sector sur de la ciudad de Guayaquil

The given research project is based on desinging a publicity campaign, in order to promote products from the micro enterprise “Jeda Plastic” through the implementation of BTL media, locating them at the south side of Guayaquil. The main target is to create amarines of the existence of non-traditional sources where the products are shown in a more direct way by a publicity campaign, deploying shocking, creative and surprising advertisment in order to spread a publicity message and to acomplish the positioning of the small, medium and large enterprises in a competitive market. To compilate information, survey research method was used, that was developed where a micro entreprise’s objective group was identified. Nevertheless, according to people’s criteria, it was determined that BTL method was the most appropiated to promote products, allowing the development of recommendations, based on the study of new resources and BTL publicity methods that enhances the promotion of new products of the micro enterprise with the goal of boosting sales levels and the positioning of the micro entreprise in consumers’ minds………….

• Tác giả chính: Morán Peralta, Zaida Nidia (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2018
• Những chủ đề: Campaña publicitaria; Microempresa; Plástico; Mercado
• Truy cập trực tuyến: http://repositorio.ulvr.edu.ec/handle/44000/2349