Análisis del desarrollo de la economía naranja en los emprendimientos de la Plaza Guayarte en la ciudad de Guayaquil, Ecuador

This research analyzes the development of innovation and the presence of orange economy in enterprises of Plaza Guayarte in the city of Guayaquil, which present creativity in their services and products offered; the methodology used was a mixed approach, starting from the qualitative, using an interview with five questions and an open space for a talk applied to the person in charge of the shift and its analysis; on the other hand, the quantitative method used was chosen by surveys of 13 objective questions applied to the owners or managers of the premises of the sector. The results indicate that they present high percentages of innovation in their commercial premises to achieve a distinction in the market; also, that the study area is fully supported by the municipal GAD of Guayaquil, providing some support to the square because, being a representative area of the city, it presents a percentage of visits and consumption due to its tourist attraction; On the other hand, entrepreneurship fairs are organized in the square where they promote the ideas of citizens, and art and music festivals that are organized supporting local independent artists; but there are certain problems regarding the visits they receive and the security of the place; an analysis of the Strengths, Weaknesses, Opportunities, and Threats is chosen for a comparison of crossed strategies, in order to determine the areas where to focus on overcoming these problems based on the strengths of the market.

• المؤلف الرئيسي: Suarez Avilés Delgado, Manuel Leroy (author)
• مؤلفون آخرون: Veloz Alvarado, Stalin Rene (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2023
• الموضوعات: Sistema económico; Economía; Mercado; Empresa
• الوصول للمادة أونلاين: http://repositorio.ulvr.edu.ec/handle/44000/6280