Marketing estratégico para el incremento de la frecuencia de compra de las medicinas de marca de Difare en la zona del Guasmo en la ciudad de Guayaquil
Difare specializes in the distribution of medicines to pharmacies, distributors, hospitals and institutions. The following project focuses on strategic marketing to increase the frequency of purchase of Difare medicines in Guasmo. The project identified the factors involved in the frequency of purch...
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| Materialtyp: | bachelorThesis |
| Språk: | spa |
| Publicerad: |
2017
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| Länkar: | http://repositorio.ulvr.edu.ec/handle/44000/2005 |
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Lägg till en tagg | Sammanfattning: | Difare specializes in the distribution of medicines to pharmacies, distributors, hospitals and institutions. The following project focuses on strategic marketing to increase the frequency of purchase of Difare medicines in Guasmo. The project identified the factors involved in the frequency of purchase of medicines, attractive promotions were established, communication channels were selected for the consumer to have information about the medicines and the incentives that competition in the marketing of the medicines then the data was collected to establish the correct strategic marketing strategies of the brand Difare……. |
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