Gestión comunicacional y rentabilidad empresarial
This present research project through a methodology studies the case of the Guangala Chocolate Cafeteria, a commercial premises that operates in the Terminal Terrestre Shopping Center, in the city of Guayaquil. From here, it was investigated about its communication process in the development of its...
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| Natura: | bachelorThesis |
| Lingua: | spa |
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2020
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| Accesso online: | http://repositorio.ulvr.edu.ec/handle/44000/3903 |
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Aggiungi Tag | Riassunto: | This present research project through a methodology studies the case of the Guangala Chocolate Cafeteria, a commercial premises that operates in the Terminal Terrestre Shopping Center, in the city of Guayaquil. From here, it was investigated about its communication process in the development of its activities, the means or channels it uses to carry it out and the satisfaction it causes in its customers; As a result, a large part of the clients consider that the communication of the company with them is not satisfactory. This type of research is descriptive, explanatory and field type. In addition, a mixed methodology was applied; that is, qualitative and quantitative. 384 surveys were carried out with passers-by at the Guayaquil Terrestrial Terminal, 3 interviews with the staff of the Guangala Chocolate Cafeteria, comparative and analysis files, and an additional Swot from the company……. |
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