Marketing experiencial para el incremento de la frecuencia de compra de la línea tecnológica en la empresa credikasa, ciudad de Guayaquil
This research proposal proposes a marketing strategy based on experiential marketing to achievean increase in the presence of brands in the target market by informing about the existence of the products that the commercial company Credikasa offers its distinguished clients. Concomitant to this need...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | bachelorThesis |
| اللغة: | spa |
| منشور في: |
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repositorio.ulvr.edu.ec/handle/44000/1995 |
| الوسوم: |
إضافة وسم
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إضافة وسم | الملخص: | This research proposal proposes a marketing strategy based on experiential marketing to achievean increase in the presence of brands in the target market by informing about the existence of the products that the commercial company Credikasa offers its distinguished clients. Concomitant to this need is the result of the surveys where the acceptance of this proposal reaches 90%, as well as the SWOT analysis with their respective external and internal situations……. |
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