Manejo comunicacional en clubes de fútbol femenino
The present research work discusses the current state of communicative management in Ecuadorian women's football, focusing on its governing body, the FEF, particularly within the realm of the Instagram social media platform. With this in mind, the study aimed to: Assess the communicational effo...
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| Format: | bachelorThesis |
| Idioma: | spa |
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2023
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| Accés en línia: | http://repositorio.ulvr.edu.ec/handle/44000/6691 |
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Afegir etiqueta | _version_ | 1854619548532080640 |
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| author | Zambrano Béjar, Leonardo Gustavo |
| author_facet | Zambrano Béjar, Leonardo Gustavo |
| author_role | author |
| collection | Repositorio Universidad Laica Vicente Rocafuerte |
| dc.contributor.none.fl_str_mv | Pizarro Matamoros, Alba del Rocío |
| dc.creator.none.fl_str_mv | Zambrano Béjar, Leonardo Gustavo |
| dc.date.none.fl_str_mv | 2023-11-16T18:04:29Z 2023-11-16T18:04:29Z 2023 |
| dc.format.none.fl_str_mv | 89 p. |
| dc.identifier.none.fl_str_mv | Zambrano Béjar, Leonardo Gustavo (2023). Manejo comunicacional en clubes de fútbol femenino. Guayaquil. ULVR. Facultad de Ciencias Sociales y Derecho Carrera de Periodismo. 89 p. ULVR-BG/CD-391/ZAMm http://repositorio.ulvr.edu.ec/handle/44000/6691 |
| dc.language.none.fl_str_mv | spa |
| dc.rights.none.fl_str_mv | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Laica Vicente Rocafuerte instname:Universidad Laica Vicente Rocafuerte instacron:ULVR |
| dc.subject.none.fl_str_mv | Fútbol Periodismo Red social Comunicación |
| dc.title.none.fl_str_mv | Manejo comunicacional en clubes de fútbol femenino |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The present research work discusses the current state of communicative management in Ecuadorian women's football, focusing on its governing body, the FEF, particularly within the realm of the Instagram social media platform. With this in mind, the study aimed to: Assess the communicational efforts carried out by the Ecuadorian Football Federation on their Instagram accounts regarding the Women's Super League. To achieve this, a mixed-method research approach was adopted. It involved analyzing the posts made by the FEF account during the month of July, and comparing content related to both men's and women's football. Additionally, interviews were conducted with various stakeholders in women's football at the FEF level and among the participating teams in the Women's Super League. Furthermore, a focused study was undertaken involving 4 journalism professionals. Among the key findings, it was observed that only 7% of the posts made in July were dedicated solely to the Women's Super League. These posts received an average of 780 likes, a significantly lower number than those garnered by posts related to men's football across all categories. In conclusion, the research indicates that communicative efforts concerning Ecuadorian women's football are quite limited. This is evident due to the lack of exposure it receives on the official FEF page, especially when compared to the attention given to men's football. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | ULVR_6efe1961ec994b7fbf9af7c78e118c4e |
| identifier_str_mv | Zambrano Béjar, Leonardo Gustavo (2023). Manejo comunicacional en clubes de fútbol femenino. Guayaquil. ULVR. Facultad de Ciencias Sociales y Derecho Carrera de Periodismo. 89 p. ULVR-BG/CD-391/ZAMm |
| instacron_str | ULVR |
| institution | ULVR |
| instname_str | Universidad Laica Vicente Rocafuerte |
| language | spa |
| network_acronym_str | ULVR |
| network_name_str | Repositorio Universidad Laica Vicente Rocafuerte |
| oai_identifier_str | oai:localhost:44000/6691 |
| publishDate | 2023 |
| reponame_str | Repositorio Universidad Laica Vicente Rocafuerte |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Laica Vicente Rocafuerte - Universidad Laica Vicente Rocafuerte |
| repository_id_str | 0 |
| rights_invalid_str_mv | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ |
| spelling | Manejo comunicacional en clubes de fútbol femeninoZambrano Béjar, Leonardo GustavoFútbolPeriodismoRed socialComunicaciónThe present research work discusses the current state of communicative management in Ecuadorian women's football, focusing on its governing body, the FEF, particularly within the realm of the Instagram social media platform. With this in mind, the study aimed to: Assess the communicational efforts carried out by the Ecuadorian Football Federation on their Instagram accounts regarding the Women's Super League. To achieve this, a mixed-method research approach was adopted. It involved analyzing the posts made by the FEF account during the month of July, and comparing content related to both men's and women's football. Additionally, interviews were conducted with various stakeholders in women's football at the FEF level and among the participating teams in the Women's Super League. Furthermore, a focused study was undertaken involving 4 journalism professionals. Among the key findings, it was observed that only 7% of the posts made in July were dedicated solely to the Women's Super League. These posts received an average of 780 likes, a significantly lower number than those garnered by posts related to men's football across all categories. In conclusion, the research indicates that communicative efforts concerning Ecuadorian women's football are quite limited. This is evident due to the lack of exposure it receives on the official FEF page, especially when compared to the attention given to men's football.El presente trabajo investigativo presenta la actualidad de la gestión comunicativa que presenta el futbol femenino ecuatoriano a partir de su ente regulador que es la FEF, centrándose directamente en la red social Instagram. Teniendo en cuenta esto el estudio presentó como objetivo general: Evaluar la gestión comunicacional que hace la federación Ecuatoriana de Futbol en sus cuentas de Instagram sobre la Super Liga Femenina. Para el cual se planteó una investigación de tipo mixta, contando con un análisis de las publicaciones realizadas por parte de la cuenta de la FEF, en cuanto a las publicaciones realizadas en el mes de julio contrastando entre contenido ligado al futbol masculino con el femenino, así mismo se procedió a entrevistar a varios actores ligados al futbol femenino a nivel de FEF y de los equipos de futbol participantes en la SuperLiga Femenina, por demás se realizó un estudio focal, donde participaron 4 profesionales del periodismo; entre los principales resultados se resalta que solo el 7% de las publicaciones realizadas durante el mes de julio corresponden enteramente a la SuperLiga femenina, de las cuales se presentó un promedio de 780 likes, una cifra muy por debajo de las que tienen las publicaciones referentes al futbol masculino en todas sus categorías. La investigación concluye que la gestión comunicativa sobre el futbol femenino ecuatoriano, es bastante limitada, debido a que no se le otorga exposición a través de la página oficial de la FEF en la misma medida que al futbol masculino.Pizarro Matamoros, Alba del Rocío2023-11-16T18:04:29Z2023-11-16T18:04:29Z2023info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis89 p.Zambrano Béjar, Leonardo Gustavo (2023). Manejo comunicacional en clubes de fútbol femenino. Guayaquil. ULVR. Facultad de Ciencias Sociales y Derecho Carrera de Periodismo. 89 p.ULVR-BG/CD-391/ZAMmhttp://repositorio.ulvr.edu.ec/handle/44000/6691spahttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Laica Vicente Rocafuerteinstname:Universidad Laica Vicente Rocafuerteinstacron:ULVR2023-12-07T14:51:12Zoai:localhost:44000/6691Institucionalhttp://repositorio.ulvr.edu.ec/Universidad privadahttps://www.ulvr.edu.ec/http://repositorio.ulvr.edu.ec/oai.Ecuador...opendoar:02026-01-18T02:17:43.660807Repositorio Universidad Laica Vicente Rocafuerte - Universidad Laica Vicente Rocafuertetrue |
| spellingShingle | Manejo comunicacional en clubes de fútbol femenino Zambrano Béjar, Leonardo Gustavo Fútbol Periodismo Red social Comunicación |
| status_str | publishedVersion |
| title | Manejo comunicacional en clubes de fútbol femenino |
| title_full | Manejo comunicacional en clubes de fútbol femenino |
| title_fullStr | Manejo comunicacional en clubes de fútbol femenino |
| title_full_unstemmed | Manejo comunicacional en clubes de fútbol femenino |
| title_short | Manejo comunicacional en clubes de fútbol femenino |
| title_sort | Manejo comunicacional en clubes de fútbol femenino |
| topic | Fútbol Periodismo Red social Comunicación |
| url | http://repositorio.ulvr.edu.ec/handle/44000/6691 |