Medición de los instrumentos financieros de las empresas de servicios de publicidad en vía pública

The measurement of financial instruments is a very important issue when analyzing the investment situation of a particular company, the sector of service companies that offer advertising on public roads, is a sector that has situations in its working capital that many Sometimes they do not allow you...

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Bibliografiske detaljer
Hovedforfatter: Bravo Soria, Henry Darío (author)
Format: masterThesis
Sprog:spa
Udgivet: 2021
Fag:
Online adgang:http://repositorio.ulvr.edu.ec/handle/44000/4693
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Beskrivelse
Summary:The measurement of financial instruments is a very important issue when analyzing the investment situation of a particular company, the sector of service companies that offer advertising on public roads, is a sector that has situations in its working capital that many Sometimes they do not allow you to have adequate flows to establish new projects or adapt to market innovation processes. This research work is based on a financial analysis that allows to know the situation of companies in the sector, so the main objective is to analyze the measurement of financial instruments and their effect on the profitability and solvency of public service advertising companies. Chapter 2 develops the theoretical framework of financial instruments and financial indexes, the accounting-financial terminology conceptual framework and the legal framework on international accounting standards (NIC) and international financial reporting standards (IFRS). . The methodology will have a mixed approach, ie systematic and empirical. In addition, in this work, the financial statements and an adequate financial analysis of the sector are presented with the different ratios of the organizations...........