Marketing promocional para el incremento de la cartera de clientes en el Centro de Especialidades Médicas Bembibre Plus de la ciudad de Guayaquil

The current project focuses on developing effective marketing strategies to increase the customer base of the Bembibre Plus Medical Center in Guayaquil. To achieve this, various promotional tactics will be implemented. An advertising campaign will be created across local and digital media to highlight the specialized medical services offered by Bembibre Plus, emphasizing their quality and personalized approach. Additionally, special offers and discounts will be designed for patients who become referrals and recommend new clients. The project also includes participation in medical fairs and local health events, with the aim of establishing direct connections with the community and strengthening the clinic's presence in the minds of potential patients. A social media presence and content marketing strategy will be implemented to keep patients informed about relevant health topics and to enhance confidence in Bembibre Plus's medical expertise. In summary, the objective of this project is to apply promotional marketing strategies to drive growth and expand the customer portfolio of the Bembibre Plus Medical Center in Guayaquil. By combining traditional and digital advertising approaches, as well as participating in health events, the goal is to increase the clinic's visibility and recognition, attract new patients, and solidify its position in the city's medical services market.

• Main Author: Quiñónez Moyon, Josué Marcos (author)
• Format: bachelorThesis
• Language: spa
• Published: 2023
• Subjects: Marketing; Publicidad; Centro médico; Medio social
• Online Access: http://repositorio.ulvr.edu.ec/handle/44000/6782