Marketing estratégico para incrementarla participación de mercado del licor gin under, en el sector, vía Samborondón
The titulation work "Strategic Marketing to increase the market share the liquor" Gin Under ", in the sector, via Samborondón", aims to Design a Marketing Plan to establish the factors that influence market participation and analyze the demand and the target segment of the produc...
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| Materialtyp: | bachelorThesis |
| Språk: | spa |
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2018
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| Länkar: | http://repositorio.ulvr.edu.ec/handle/44000/2127 |
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Lägg till en tagg | Sammanfattning: | The titulation work "Strategic Marketing to increase the market share the liquor" Gin Under ", in the sector, via Samborondón", aims to Design a Marketing Plan to establish the factors that influence market participation and analyze the demand and the target segment of the product under investigation. The theoretical justification was raised with the consultation of books by expert authors on the subject, while the methodological justification allowed the use of the quantitative technique of the survey and the qualitative of the interview, applied personally, through a questionnaire, previously prepared based on of a independent variable: strategic marketing and the dependent variable: market share………. |
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